The real estate industry is the Group's pillar industry, which is under operation and management by the New Century Real Estate Group Co., Ltd.
　　Since 1998 the company has always persisted in the idea of real estate development ---- high starting point, high quality and high standard, and developed a series of fine projects as follows: In 2001 the New Century Grand Development (Xiaoshan, Hangzhou) soared above the horizon, with a total floor area of 250,000 square meters, where the community is managed on a five-star hotel basis.
　　Since then, the Real Estate Group Company, through rich product combination and market-oriented product strategies, has successfully developed such different-level project in Hangzhou, Zhejiang, Shanghai, etc. as below:
　　New Century California Sunshine Development (Xiaoshan, Hangzhou): A park with the charm of California, 300,000 square meters in floor space.
　　The No. 1 Landscaped Holiday Houses in East China ---- the Hangzhou Qiandao Lake New Century Resort with a floor area of 200,000 square meters;
　　New Century Xindu Development (Songjiang, Shanghai) ---- High grade residences for noble people with a floor area of 400,000 square meters;
　　New Century Yundingjiayuan (nice garden over clouds) (Jiaojiang, Taizhou) ---- Luxurious, panoramic housing with a floor area of 170,000 squares;
　　Jingjiang Garden (Hangzhou) ---- An ecological ponded community with a river view and a floor area of 10,000 square meters;
　　In addition, the Real Estate Company has acquired several thousand mu of land in Xuzhou of Jiangsu and Kaifeng of Henan, and a new round development will be carried out on a large scale.
　　Currently, the cumulative floor area of the New Century's developments has reached 2.30 million square meters, its development track is radiating from the center ---- the Yangtze River Delta toward its peripheries.