| ĦĦĦĦĦĦThe
hotel industry is the Group's prevailing trade, which
is operated and managed by the New Century International
Hotel Management Company. The Group's hotel industry ranks
among China's Top 20 Hotel Industry Groups, appraised
as the Well-known Tourism Brand of China and the Pioneer
of Hotel Brands of China. Up to date, the New Century
International Hotel Management Company has managed more
than 10 high grade star hotels. Among them, the New Century
Hotel Xiaoshan Zhejiang, the New Century Zhijiang Holiday
Resort of Hangzhou, the New Century Hotel Ningbo are all
the best (excellent) star hotels in Zhejiang, and the
New Century Hotel Xiaoshan was appraised as China's Top
100 Star Hotels; since the beginning of the 21st century,
the hotel management company has prepared the construction
of such hotels at five star standard as "the Highest
Tower in Hangzhou" ---- the Hangzhou New Century
Grand Hotel, "the First Holiday Resort in East China"
---- the New Century Resort Qiandao Lake Hangzhou, the
Shanghai New Century Grand Hotel, the New Century Grand
Hotel Ningbo. The Hotel Management Company is dedicated
to the development and management of high-grade hotels
at the four- or five-star level. It was known to the hotel
circles for its development of the five-star hotel brand
of New Century Grand Hotel, and the four-star hotel brand
of New Century Hotel. It is the service aim of the New
Century hotels to provide guests with the services of
perfectly integrating the east culture and international
standard. In line with its human-centered and market-oriented
operation and management idea of "taking services
for foundation, brand for core, chained operation for
mode and culture for style", the Group has been unshakably
implementing its chained hotels development strategy,
devoting itself to erecting a famous brand of China and
striving for ranking among the outstanding hotel groups
in the world. It is estimated that in 2008 the Hotel Management
Company would own and manage 20 hotels with over 5000
guest rooms, becoming one of the Top 300 Hotels in the
World.
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