The New Century Tourism Group is a large-sized enterprise group with the hotel industry as its dominant business, the real estate industry as pillar one, and the building material industry and others as rising industries. The Group is listed in China's Top 500 Non-state-owned Enterprises and National Top 500 Renowned Enterprises above the Specified Scale. In the hotel industry, it is one of China's Top 20 Hotel Groups, China's Renowned Brand of Tourism, China's Brand Pioneer of Hotel Industry in China, currently being the largest non-state-owned hotel group in China. In the Real Estate Industry, the Group is appraised one of China's Top Ten City Operators (Hangzhou) and Top Ten Branded Real Estate Developers. The Group has 17 years' successful experience in hotel management. Nowadays, it has 11 high grade star hotels under operation and 3 hotels under construction at five-star standard, which are located in Zhejiang, Shanghai, Jiangsu and Henan. At present, the Group's hotel industry has basically set up a chain management framework, accelerating its chained operation with a strong development tendency. By means of the reputation of its excellent brand in the hotel industry, the Group entered the real estate industry in 2000. Up to date, it has completed over one million square meters of developments, having become one of the largest real estate developers in the province. The development mode of major projects, under which hotels, commercial buildings and housing are developed comprehensively by virtue of the Group's unique capabilities, has brought about great competitive superiority to the enterprise. In 2004 the Group proceeded with multi-operation around its existing industries, entering the industries of heavy steel structure and new wall materials from a high starting point. From now on, the Group will, in conformity with the guide of the nation's industrial policy, continue exploration of new business fields to foster new points of growth for the sustainable development of the Group. Entering the 21st century, the Group prepared its development strategy ---- “Relying on the Group’s Comprehensive Platform for Management and Investment & Financing, take the hotel industry for its dominant trade, mold a prevailing brand of the hotel industry, and conduct chained operation; actively develop the real estate industry to form the Group’s characteristics of competitiveness in this industry; introduce and hatch related industries, and strengthen advantages of industries combination to build a linkage industrial development framework”, overall devoting itself to development of chained operation, continual growth of the real estate industry, and breakthrough of rising industries concerned, forging ahead toward the vision of becoming an outstanding, sustainably operated modern enterprise.